.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, the moment adapted to snagging billions in financial backing every year, have actually increased almost $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That stagnation is due to market concentration, enhanced regulative pressures, and financial uncertainties.ADWEEK talked to 5 VCs who continue to purchase adtech firms, regardless of these problems, about what they are actually trying to find and what they stay away from. Maybe unsurprisingly, these capitalists are actually targeting possibilities in privacy-focused innovations and industry-specific locations like connected television.